虽然我们通常把运输与物流行业所面临的挑战单纯地看作是把物品从 A 点运输到 B 点的物理机制，但是，如何快速地将数据付诸于实际行动的信息管理能力才是行业新面临的最大挑战。幸运的是，数字化转型运动为访问、提取、理解和应用我们所掌握的数据提供了很好的契机，以便在简化业务流程的同时为客户提供更多有价值的服务。
信息管理的创新型应用为运输与物流公司带来了 6 个机会：
仍然有相当数量的工作人员被分配到手动数据采集和信息交换工作中去，比如跟踪数据、收集货运单信息、管理客户表单或是保管交付凭证。这些都是容易出错的资源密集型活动，并且在记账和回款方面可能会有延迟。
物联网技术允许运输公司通过卫星传输重要的统计信息，比如温度、位置以及能量供应。通过将这些信息发送到云端再通过控制中心进行分析，运输公司可以实时了解问题的进展，这也提高了运输港口工作人员的安全性。
越来越多的公司要求运输过程中透明化。对运输流程有更好的可视性可以缩短运输时间并降低供应链中断的可能，但需要运输流程的标准化和自动化才能实现这一点。
信息管理策略应当有助于应对像运输航班计划被扰乱、泰国海啸影响了加利福尼亚港口的活动、又或者是布鲁塞尔的恐怖袭击可能会阻断所有交通带来的一些风险。获取全球范围内的相关信息并进行本地华的合理利用是降低损害出现的关键。
许多服务的「优步化」正在冲击着这个行业，这也使得运输流程中的最终难题变得更加分散。云平台和共享创业公司也正与现在的一些其它公司合作，以补充他们自身的服务。正如我们所知道的那样，「优步化」需要快速准确的数据支持才能更好地解决这最后的难题。
具有前瞻性的公司将通过分析，更好的领会数字化趋势并迎接客户的挑战。运用数据来预测未来的需求，从而为客户带来价值。
自动化和数字化转型
自动化是提高客户体验、提高准确性和吞吐量、减少异常、降低合规风险、加快交易同时降低运营成本的关键要素。
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