疫情肆虐之际,患者问诊之路严重受阻,远程医疗应运而生,拓宽了取得医疗保健服务的渠道。然而,一旦危机解除,远程医疗能否发挥出全部潜力,还将取决于医疗保健领导者当下的行动。
新冠肺炎疫情导致远程医疗的使用率激增。麦肯锡最近的一项调查表明,消费者使用已呈爆炸式增长,如今 46% 的美国客户使用远程医疗替代错失的医疗保健预约,而 2019 年这一群体的比例只占 11%。供应商迅速拓展了服务范围,现在通过远程医疗问诊的人数达到以前的 50-175 倍。
新冠肺炎疫情之前,美国远程医疗服务供应商的年度总收入预计为 30 亿美元,主要供应商集中发展“虚拟紧急护理”类服务,即允许消费者按需与医生进行即时远程医疗预约(很可能是与他们没有关系的医生)。如果消费者加快使用远程医疗,并且供应商加速推广远程医疗,拓展虚拟紧急护理之外的其他业务,则目前美国医疗保健支出中有高达 2500 亿美元的支出可能由线上渠道产生。
这种变化并非不可避免。这需要为诸多医疗保健提供商提供新的工作方式,在信息交换技术方面取得显著进展,以及实现更多的技术接入和整合。改善医疗保健服务的便利性和可及性,提高患者的治疗效果,以及打造更高效的医疗保健系统,这些都是可能出现的结果。医疗保健行业的参与者应考虑立即采取行动,促进这种转变,并加强自己在未来的地位。
1. 加快创建综合全面、整合消费者的“正门”。除了已有服务外,还需考虑整合产品最初还将涵盖哪些内容,以及为应对新冠肺炎疫情可能采取什么措施(例如,电子分诊、日程安排、门诊问诊、记录访问等)。
2. 对患者群体(例如,患有某种慢性病的群体)和专业进行细分,可以利用基于家庭的诊断和设备来扩大远程互动规模。
3. 提高医疗保健提供商员工的能力、加强激励措施,从而实现虚拟护理(例如,工作流程设计、集中调度和继续教育)。福利结构应与卫生系统和/或医务经济保持一致,以鼓励采用。
4. 为了推动宣传、利用签约持续提高覆盖率,通过评估临床结果、访问改善和患者/医疗保健提供商满意度,量化虚拟护理的价值。在与支付方签约使用风险模型来管理慢性病人时,考虑远程医疗的潜在价值。
5. 思考将远程医疗/门诊就诊替代服务拓展到新的市场和群体,以及扩大其他用途(例如,远程 ICU、后急性期护理整合)的选择和合理性。
ABBYY 通过流程智能解决方案帮助医疗保健组织解决这一问题,该解决方案可以分析企业内的多个流程,并提供业务运营和流程的数字流程模型(“数字孪生”)。流程智能借助先进的算法,提取并读取用于记录特定事件和流程的时间戳。随后对这些时间戳进行可视化建模,让您可以迅速发现与理想流程的偏差,从而找到导致公司资金损失的问题根源。每个流程,无论多么特别、多么复杂,都可以通过流程智能解决。通过这一级别的操作可视性,您将能够准确了解远程医疗技术的运作情况。
对于希望实现远程医疗流程自动化的医疗保健组织而言,综合运用数字员工与 ABBYY 内容智能技术,解决了快速、准确地处理纸张、表格、照片和电子邮件等内容这一难度与日俱增的挑战。在文档中寻找特定的信息、输入数据,并发送文档进行审查批准,这都会耗费大量的时间和精力。内容智能赋予数字劳动力理解企业内容和就此创造意义的认知能力,将非结构化数据转化为有组织的、可操作的数据,从而使数字化工作人员更有智慧,流程运作更加顺畅。
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